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Spotify Booked
Client
Young Ones Club
Media
Print Design
Social Media
Product Design
UI Prototype Design
Year
2022
Collaborators
Taylor Avent
Hyejin Jo
Tools
Adobe Illustrator | Adobe Photoshop | Adobe XD
Objective
To design a multimedia campaign that promotes Spotify's Audiobooks in a fun, inventive way while working in a group of three other peers.
Description
A group campaign designed to promote Spotify Audiobooks. The campaign is based around "choosing your story" dubbed Spotify Booked. There are three main characters that have stories based on the user's preferences. The Spotify interface is designed to give the user a unique character based on their music and podcast preferences. The entire campaign includes 3 poster ads, gift cards, instagram gallery posts, user interface. My main contributions were the instagram post designs. The video below demonstrates how the user would navigate through the experience.
Posters
Instagram Posts
Email and Gift Cards
Spotify Interface
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